Pinterest is like a genie, granting any wish you want. Do you want to drive traffic to your website? Poof! You have it. Do you want to create brand awareness, increase engagement, generate leads, or boost sales? Poof! Your wish has come true.
So, what should you give to the genie? As a precursor, you’re only required to follow six simple rules: (a) Spend time on the platform; (b) Create and optimize quality content; (c) Be consistent with your activity on Pinterest; (d) Engage with your target audience; (e) Keep track of the updates and changes to the algorithm; and (f) Monitor the progress of your efforts.
Don’t you think these rules are simple? Many people don’t think it’s so.
With over 200 million users, Pinterest is a platform you can’t ignore. It’s indefensible to give excuses for not succeeding on Pinterest. Whatever be your reason, there is one solution that’ll work wonders for you – Hire a Pinterest Manager.
Still, if you don’t agree that you need a Pinterest Manager then read on. This article is for you.
Things a Pinterest Manager Can Do for You
They are experts who have your best interest in mind. They’ll pour in their skills and experience to create strategies that’ll work for you and your business. You don’t have to think twice; hand over your account to a Pinterest Manager and relax. Soon your Pinterest account will convert like crazy.
Some of the Key Functions of a Pinterest Manager
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- Set up and manage the Pinterest account.
- Research and identify the ideal audience for your business.
- Research the market and your competition.
- Come up with popular keywords that’ll help customers find your brand.
- Develop a plan or strategy to achieve your business goals on Pinterest.
- Advice on creating an effective sales funnel for your niche.
- Create quality pins and optimize them so that your target audience accesses them easily.
- Post pins consistently to improve the standing of your Pinterest account.
- Schedule pins at impactful time slots to gain maximum visibility.
- Search and take steps to joint Pinterest boards that’ll benefit your business.
- Maintain consistency not just to sustain a presence but to grow the account.
- Ensure every tactic and every move made on Pinterest aligns with your overall marketing strategy.
- Follow Pinterest best practices, so you always remain in the good books of the platform.
- Monitor progress by tracking KPIs to see what’s working and where to improve.
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Reasons to Hire a Pinterest Manager
Well, Pinterest is a powerful marketing tool and you need an expert to find success on the platform. If you’re still not sure you need a Pinterest Manager then look out for these signs:
You Want to Focus on Core Business Activities
The feeling there is so much to do and adding Pinterest to the pile will bring your whole world crashing down is normal. It means you would like to focus on your core business but, at the same time, are fully aware of the role Pinterest plays in determining the success of your business. You want to focus on both, but sadly other business activities take precedence over Pinterest for various reasons.
- Each one of us is blessed with, what can be called, a zone of genius. It’s a task or group of tasks that we love to do and are best suited for.
- If the returns (revenue, satisfaction, or others) earned from time spent on Pinterest are lower than that of your area of interest, then it’s time to get back to what you love best.
You don’t have to feel guilty about it. By hiring a Pinterest Manager you’ll be leaving this part of your marketing is in good, capable hands.
You Want to Increase Your Business Reach
You would be naïve to think it’s possible to juggle multiple tasks, including Pinterest. The platform can do wonders for your business, but this will require time and effort.
You’ll be wrong to consider Pinterest as your DIY project. A Pinterest Manager can help grow your account, and the business, faster and into something bigger and better.
Staying ahead of the competition is vital for your business’s success. A Pinterest expert who knows the nuances of the platform can make your account stand out, attract traffic, generate leads, and pip your competition. In addition, you’ll have a better chance of growing your Pinterest account by teaming with an expert than doing it alone.
To make the account flourish and grow, you need to create quality content, be consistent with your activities on the platform, and constantly engage with the audience.
Honestly, you need someone to continually work on your Pinterest account so that traffic, leads, and sales generation never stop.
You Want to Stay Ahead of the Curve
Change is the only constant in life. Online platforms such as Pinterest are no different as they have to adapt to the changing tastes and preferences of the users. The platform is constantly evolving and you need someone to keep abreast with the changes to stay relevant and ahead of the competition. Using outdated tactics will be a waste of time and a setback to your progress.
Knowledge and experience are two vital qualities of a reliable Pinterest Manager. As experts in the field, they are expected to keep up to date with changes by attending webinars and workshops and reading relevant material.
You Want an Oracle to Interpret the KPIs
Strategy and analytics are two sides of the same coin. It isn’t enough to just run a marketing campaign; its success depends on tracking the progress, monitoring the Key Performance Indicators (KPIs), and tweaking the strategy to keep the campaign moving on the right path.
Collecting and interpreting performance metrics is an expert’s job and, frankly, you don’t have the time or expertise needed for this task. Part of a manager’s job is to dive deep into Pinterest Insight, Google Analytics, and other tools to track metrics that matter, identify areas that are lagging, and make suitable changes to the strategy.
You Want a Comprehensive Pinterest Strategy for Success
Developing a solid Pinterest strategy isn’t child’s play. It encompasses numerous elements including audience research, competitor analysis, content calendars, content creation, scheduling, and more.
For people, who had this mistaken notion that Pinterest is all about pinning once in a while, learning about the many elements of a marketing strategy will be a rude shock. Many people just give up because they don’t know where to start.
A reliable Pinterest Manager is intimately knowledgeable about the platform. He or she is not only extremely familiar with it but has extensive experience in creating a marketing strategy that can leverage the platform to achieve all your marketing objectives.
You Want Someone to Do the Heavy Lifting For You
Generating traffic and leads on Pinterest takes time and also involves a lot of work. From developing a strategy to designing pins and from curating content to monitoring performance, the list of tasks, to succeed on Pinterest, is long and endless. Even if you’re a multitasker, the enormous burden of managing everything can severely affect the consistency and effectiveness of your campaign.
The platform rewards consistency. Posting pins at strategic hours multiple times a day is rated higher than posting a bunch of pins just once a day. Plus, creating fresh, quality content, and adding variety to attract the different sections of your target audience take time. A Pinterest Manager will lighten your burden and take care of researching, planning, managing, and monitoring your account so that the platform remains a leading source of traffic and leads for your business.
Pinterest Is Great but You Have Other Interests
Go on, say it. My heart is strong enough to accept that you have interests besides Pinterest. Or, maybe, you’re not on Pinterest but heard that marketing on this platform is good for business. That’s okay; you don’t have to enjoy Pinterest to use it as a marketing tool.
You only need to understand its importance in your larger marketing plan. That said, bear in mind, that you need someone professional and also passionate about the platform. Look for a Pinterest Manager who is creative, comes with new and interesting ideas that suit your brand, and willing to spend a considerable amount of time fine-tuning the strategy.
Final Thoughts
Pinterest Managers know the ins and outs of the platform; they know the techniques that work, how to reach the audience and engage them, and finally how to make them take action. They can bring in traffic, leads, and sales – things you are currently missing out on.
To sum it up, hire a Pinterest Manager and you’re free to focus on the core business activities. The Pinterest Manager will handle everything and deliver amazing results.
